Taylor Swift announced Wednesday she is extending the European leg of her record-breaking “Eras” Tour by adding 14 shows across countries including France and Italy, and that Paramore will be opening for all of the Europe shows — as the massively profitable “Eras” Tour now totals over 130 shows.
Key Facts
Swift announced the new shows on social media Wednesday morning, saying she “really can’t contain” her excitement to be adding more shows and to tour with Paramore, the band which opened the first two nights of her U.S. tour.
The new dates include additional nights in Paris, France, Gelsenkirchen, Germany and Lisbon, Portugal.
The Eras tour has repeatedly sold out stadiums—with an average ticket price of just over $250—for multiple nights in cities throughout the U.S., defeating Harry Styles and rock legends Bruce Springsteen and Elton John to claim the title as the biggest tour so far this year.
Pollstar, a trade publication for the touring industry, is estimating that Eras could gross $1.4 billion—”an astonishing, unbelievable, inconceivable” total—by the time it ends next year.
Big Number
131. That’s how many shows Swift has scheduled for the Eras Tour, which will run through August 2024.
Forbes Valuation
We estimate Swift’s net worth to be $740,000,000 as of June 1, earning her the 34th ranking on Forbes’ list of America’s Self-Made Women.
Key Background
The Eras Tour is currently making its way across the U.S. with 52 shows, and many fans paid thousands of dollars to see Swift perform live on her first tour in years. As of July 5, a resale ticket for Swift’s upcoming July 7 concert started at $1,801 on SeatGeek. Ticket sales for the tour made headlines in November after Ticketmaster’s website crashed during the pre-sale event and the site then temporarily suspended sales before canceling the general sale after tickets were oversold. Since then, legislators and President Joe Biden have shown support for limiting fees and making concerts more affordable and equitable for Americans. Last week, Ticketmaster said it would display all-inclusive prices—meaning they’ll show mandatory fees that often don’t appear until checkout—for venues it owns and give customers the option to view that pricing at other venues. Some U.S. fans have been looking into traveling abroad to see Swift, noting that there are laws in place in many European countries that prevent ticket resales from reaching the levels they are stateside and dynamic pricing is a less common practice.
Source: Forbes
